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Products

At HubSpot, we leverage both proprietary AI models and those from third-party service providers. These include generative AI models for text and image processing, generation, and content moderation. The models detailed on this page power HubSpot's generative AI capabilities and are categorized by product, use case, and function.

Agents

Agents

Breeze Agents work for you, automating manual tasks throughout HubSpot so you can focus on strategic work. These AI-powered tools handle everything from simple processes to complex activities requiring decision-making, taking action to save you time and effort.

Models

OpenAI
OpenAI:OpenAI GPT 4.1, OpenAI GPT 4.1 mini, OpenAI GPT-4o +1
Stability AI
Stability AI:Stable Diffusion 3 Large

Features

Customer Agent
Prospecting Agent
Data Agent
Closing Agent
Social Post Agent
Blog Research Agent
RFP Agent
Company Research Agent
Deal Loss Agent
Customer Handoff Agent
Customer Health Agent
Shopify Store Performance Agent
Call Recap Agent
Sales to Marketing Feedback Agent

AI Controls

Model Level Risks Mitigated
No Customer Data Used For Third Party Model Training
Model Zero Data Retention

AI Security Frameworks

OWASP LLM Top 10
OWASP LLM Top 10
NIST AI RMF
NIST AI RMF
OWASP LLM AI Checklist
OWASP LLM AI Checklist

Model Red Teaming Coverage

Jailbreaks
Cybersecurity
Harmful Content
Data Leakage
Model Manipulation
Responsible AI
Assistant

Assistant

Breeze Assistants are virtual assistants that works with you everywhere you go in HubSpot. They support sales, marketing, and service teams by generating content, surfacing insights, and completing routine tasks.

Models

OpenAI
OpenAI:OpenAI GPT-4o, OpenAI GPT-4o Mini
Stability AI
Stability AI:Stable Diffusion 3 Large

Features

Breeze Assistant

AI Controls

Model Level Risks Mitigated
No Customer Data Used For Third Party Model Training
Model Zero Data Retention

AI Security Frameworks

NIST AI RMF
NIST AI RMF
OWASP LLM Top 10
OWASP LLM Top 10
OWASP LLM AI Checklist
OWASP LLM AI Checklist

Model Red Teaming Coverage

Jailbreaks
Cybersecurity
Harmful Content
Data Leakage
Model Manipulation
Responsible AI
AI Features

AI Features

Breeze Features are embedded AI capabilities that assist marketing, sales, and service teams with targeted use cases within particular HubSpot tools. These AI features help you accomplish defined tasks more efficiently where you need them.

Models

OpenAI
OpenAI:OpenAI GPT 4.1, OpenAI GPT 4.1 mini, OpenAI GPT Image-1 +4
Anthropic
Anthropic:Claude 3.5 Sonnet
Stability AI
Stability AI:Stable Diffusion 3 Large, Stable Image Core

Features

Sales Hub
Data Hub
Content Hub
Platform-wide Tools
Service Hub
Marketing Hub

AI Controls

Model Level Risks Mitigated
RAG Risks Mitigated
PII Redaction Available
No Customer Data Used For Third Party Model Training

AI Security Frameworks

OWASP LLM Top 10
OWASP LLM Top 10
OWASP LLM AI Checklist
OWASP LLM AI Checklist
NIST AI RMF
NIST AI RMF

Model Red Teaming Coverage

Jailbreaks
Cybersecurity
Harmful Content
Data Leakage
Model Manipulation
Responsible AI

Use Case Categories

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